Boomer Alley Radio is targeted at Baby Boomers.

Did you know…

• Boomers control 70% of the total net worth in the U.S.
• Boomers will spend an average of $7 billion online this year.
• 43% of online traffic is generated by Boomers.
• 82% of adults aged 50+ using the internet research health and wellness online.
• Among internet users 50+ who are members of online communities, 58% log in to their online community daily or several times a day.

“ThirdAgers – baby boomers and mid-lifers generally in their early 40’s through mid 60’s – are regularly stereotyped as being technophobes and slow to jump on the technology bandwagon,” says Sharon Whiteley, CEO of ThirdAge.

“However, our study shows that not only are they online, they’re surprisingly a formidable presence on the Internet.” Over 72% of ThirdAgers access the Internet from Broadband in their homes. This is significantly more than the national average across all age groups.”

- Latest ThirdAge/JWT Boomer Survey Busts Myths
About Boomer Technology Habits

Interested in advertising on the Boomer Alley Radio Show?

We have both Radio Station and website advertising options.

Please email us at sharon (at) boomeralley.com